11/11 (光棍节 or single day) is a holiday created by innovative Chinese people. The date is chosen for the connection between singles and the number '1'.
Singles' Day serves as an occasion for single people to party with
single friends. The holiday was initially only celebrated by young men,
hence the name, "Bachelors' Day," but is now widely celebrated by both
genders. (quoted from http://en.wikipedia.org/wiki/Singles_Day)
China’s anti–Valentine’s Day has handily surpassed the U.S.’ s Black
Friday as the world’s most lucrative online shopping day, and with the
company passing $9 billion in sales in 24 hours, it has become one of
the most profitable manufactured holidays in history. Basically, both Valentine’s Day and single day becomes
e-commerce day.
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